Hammar New Zealand

Hammar New Zealand Ltd, a fully owned subsidiary to Hammar Maskin AB of Sweden, supplies and supports the New Zealand Transport Industry with a range of inhouse designed sideloader models for easy and safe container handling. The manufacturing is made in a purpose-built factory in Auckland from local and Swedish components by highly qualified and trained staff. Over 40 years of focusing solely on sideloaders has made Hammar the largest supplier of sideloaders, not only in New Zealand, but also world-wide. The high quality, robust and strong, acknowledged durability, easy operation and excellent world-wide service and support make HAMMAR the No 1 choice.


The story of Hammar Maskin is a classic story of entrepreneurship from the parts of Sweden traditionally known for small businesses. It began when Bengt-Olof Hammar was studying at Chalmers University of Technology in Göteborg and was doing a dissertation about sidelifters. He borrowed a modest startup capital, designed a prototype, packed his Volkswagen Beetle with photo slides and documentation and started travelling the length and breadth of Sweden trying to sell his product. Eventually the owner of a haulage firm had the courage to buy the prototype. Bengt-Olof Hammar used the money from the sale of the prototype to purchase raw material for four new swinglifters. And that's how it all started. The first factory was built in Olsfors in 1975, a modest building with a floor area of 3,200 ft² (300 m²). After only two years the factory had to be extended to three times that size.


Thanks to our good profitability and excellent solvency, Hammar Maskin has been awarded the highest credit rating - AAA – from Dun & Bradstreet (Soliditet) for no less than 15 years, of which 10 years consecutively. It shows that we live up to the demands that our customers and business partners have the right to demand from us.

History in brief

Please visit our Group website,
www.hammar.eu/company, for the Hammar Group history.

– Hammar NZ obtains redress and wins a patent infringement case against another NZ sideloader manufacturer.


- 5-7 March, Hammar NZ participates in the Transport and Heavy Equipment Expo in Hamilton “THE EXPO” again and now even bigger.


- Hammar NZ moves to larger premises at 3 Glasgow Avenue in Manukau, a step to also getting closer to the Auckland customers and to be able to provide better and quicker service.


- Charlie Herewini, one of the staff from the workshop, is appointed Key Account Manager.


- Hammar NZ participates in the Transport and Heavy Equipment Expo in Hamilton “THE EXPO”


– Hammar NZ delivers the first 45’ sideloader in New Zealand complying with NZTA road regulations.


- Hammar NZ doubles its production area.


- The 20th new HAMMAR™ is delivered to Lawson Transport in Auckland.


- Johan Eliassons contract with Hammar Group ends and Fred Sandberg is appointed new MD.


Hammar NZ moves in to larger locations at 345 Great South Road, Takanini


- Johan Eliasson, one of the staff members in Sweden is appointed MD for Hammar NZ and moves out to NZ to set up the new company and Hammar New Zealand is established.


- Hammar decides to establish its own subsidiary to get closer to the New Zealand transport industry and Hammar New Zealand Limited is incorporated.


- Hammar Maskin AB represented in New Zealand through agent Fruehauf Trailers Ltd.


- Hammar Maskin AB is represented in New Zealand through agent Maxwell Rotors Ltd.